Results of the 9 P.M. Showdown Between Maddow and Hannity Are In.
In the first week of the head-to-head battle between Sean Hannity and Rachel Maddow, the conservative heavyweight drew significantly higher ratings than his liberal counterpart.
Fox News moved Hannity’s show from 10 p.m. to 9 p.m. as part of a broader shakeup of its prime-time line-up, designed in part to counter a dramatic ratings surge by rival MSNBC, led by Maddow, the biggest ratings winner of the Trump era.
Hannity pulled out all the stops, bringing in Steve Bannon, Bill O’Reilly, Paul Ryan and Rush Limbaugh to boost his numbers. It appears to have worked: The Fox News pundit pulled in an average of 3,498,000 viewers from Monday through Thursday, with 713,000 in the key adult 25-54 demographic, according to early Nielsen figures.
Maddow averaged 2,649,000 viewers, with 599,000 adults 25-54. CNN’s 9 p.m. hour — which usually features Anderson Cooper’s “AC360,” but this week had two special town halls — finished third, with 1,173,000 viewers and 416,000 in the key demographic.
Representatives from Fox News and MSNBC declined to comment.
Hannity’s big numbers allow Fox News to claim bragging rights and, for the moment, grab back the 9 p.m. crown from MSNBC.